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BRINGING YOU THE LATEST IN TECH

WE SEARCH HIGH AND LOW TO FIND THE BEST NEW BUSINESSES IN JAPAN

Explore Our Latest Editions

Stay on the cutting edge of technology with Sugoi – your go-to destination for all things science and tech in Japan

Ramen Reviews

Ramen Bowl
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innovation

Future Animation

Illustrated Book Cover

Fuji and beyond

Open Magazine
Magazine

Japan's Lost Artifacts

From robotics and artificial intelligence

to consumer electronics and futuristic

urban innovations, SUGOI. offers

coverage of the trends, products

and visionary minds driving Japan’s

tech scene. With expert analysis,

exclusive interviews, and

vibrant photography, SUGOI. provides

a unique lens into the world of

Japanese innovation, making it a

must-read for tech enthusiasts,

industry professionals and anyone

interested in the future of

Japanese & global tech.

WHY READ SUGOI.

ABOUT SUGOI.

Magazines

EDITION 261.

OUT NOW

HERE'S WHAT INDUSTRY LEADERS SAY

Tech Speaker
SUGOI. delivers unparalleled insights into Japan's tech scene—essential for staying ahead

Noel Yurbeck

CEO of Innotech

Drawing on Glass
SUGOI. is my secret sauce for the coolest Japanese tech trends!

Emily Zhang

Tech Analyst

Man on Computer
SUGOI. is so good, I almost want to keep it a secret... but I won't!

Jiro Nakamura

Robotics Engineer

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THE COOLEST TECH FROM JAPAN IN OUR MONTHLY MAGAZINE

Magazines

2035

Chosen as the Tech Magazine of the Year for Outstanding Service and Innovation
Mount Fuji

2035

1 million copies sold in Japan, now available for purchase worldwide.
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